Beautiful websites are a joy to look at, but it’s the return on investment that defines the value of a business website. Google Analytics are a great help in measuring ROI and the Bounce Rate is one of the immediately accessible measures.

What Is a “Bounce”?

According to Google Analytics, any “single-page view or single-event trigger in a session or visit” is a bounce. In other words, if someone shows up on your site, sees a single page, and leaves before doing anything else they have “bounced off” …