You have identified the need to build a new website for your company. The site you have now no longer reflects your business offerings. Maybe your company re-branded and the site never got updated. Maybe the content is current but the competition is outdoing you in functionality. Maybe you got tired of not being able to update the site yourself and waiting for days and even weeks for your web developer to make the updates. Maybe it’s just simply time.

Whatever the reasons are, you have some key decisions to make:

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Is your website a 12-lane highway, or an abandoned country road?

If you don’t know what your web traffic is like, it’s time to find out. There are a number of web traffic analysis suites out there, but our expertise is with Google Analytics.

Visitor Flow: Your regular traffic update
Google Analytics is full of useful charts and data, but if you want a visual overview that will show you how people actually move through your site, …

Your website should be an extension of your sales staff. It should help generate and nurture leads by educating prospects, something your salespeople usually do. Like a good salesperson, it shouldn’t just sit around and wait for the phone to ring.

So, are you using your website as an opportunity to solve problems for prospective buyers, or is it a brochure all about you? Are you demonstrating in a clear, honest way how your company and its products and services can ease their pain?

A real website is now the most important tool in your arsenal!

If your website is not helping you …