Feb 15, 2012 by Beatrice Stonebanks
Sound crazy? Not if you have the right sales people.
Sales in the 21st century are no longer about aggression and tenacity; they’re now about the customer and the fit. Today’s successful salespeople are a company’s front lines communicating the products and services you offer while listening to the needs of the customer, ultimately finding the fit that has the clients sell themselves. It’s not crazy; it’s brilliant!
You have heard me say the number one way to get more business is to ask for it.
But don’t just have anyone …
Feb 15, 2012 by Aaron Rubman
If you build it…
The online world is no Field of Dreams. Building a website is not always sufficient to meet your business goals. You need some sort of analytics suite like Google Analytics to help you gauge your success.
Once you have a measure, you can start to manage your site – but you still need to know what to test. Here is a sampling of what we look for. If it doesn’t seem like you measure up, try changing something (the bigger the better) and see how your traffic changes.
Does your site look industry appropriate? …
Feb 13, 2012 by Aaron Rubman
Effective communication has been a critical part of progress since before we had written language, and the Internet age has provided us with new communication tools that would have baffled even Gutenberg and Edison. Email is by far the most common in the modern business world.
Email is essentially private, but can be shared with a small or large audience at practically no additional cost. It’s good for memoranda and one-off communications, leaves a record, doesn’t require advanced coordination, and moves around faster than post.
But for all those advantages, we’ve all had moments when we’ve realized that email just …