Oct 12, 2011 by Lindsay Gower
I highly recommend to you Steven Pressfield’s short but powerful book, The War of Art. You could read in an hour to two, but don’t. Savor it. Better yet, ponder it. Let it sink in.
Pressfield begins by noting Most of us have two lives. The life we live, and the unlived life within us. Between the two stands Resistance.
He is speaking of creativity, since he himself is a writer, he often using writing as the example. But he does not exclude the seemingly non-creative. He also considers the plumbing supply store, because there is no reason the …
Oct 4, 2011 by Marissa Berger
E-commerce websites seem straightforward, and some of them are. However, we tend to end up building the complicated ones! They are only complicated because there are many, many details to consider and test… both on our end and the client’s end. It’s best to do all of the planning at the beginning to avoid changing specifications as the site is being built. Here are a few key items to consider.
1. Focus on the Objective
Every design decision on an e-commerce site should be made with this goal in …
Oct 3, 2011 by Nicholas Hammond
One of the largest challenges a business owner faces is capturing the attention of a customer or viewer long enough to tell your story and make them understand what your business is about. Video allows you to do this in a limited space and time. You can tell a lengthy story in a condensed and appealing manner. Video is often seen as a costly endeavor, but short, well planned videos can be put together professionally for under $5000. As business owners, you must always remember the quality of the video and website should be on par with the quality of …