All this month the office has been abuzz with activity to bring back the Webshop, a collaborative website creation workshop for business people to work on their sites side by side with the MB/I team on-hand to guide the process and tackle the sticky technical problems. We’ve been doing our very best to address every obstacle we’ve ever encountered to producing a website, then we’re parceling that process out into manageable pieces so that everyday people can walk through the process with us.

Outside the Bowl

Webshop isn’t just about our process; it’s about people like you.

• Executives who know a website is essential for a modern business, but do not have the in-house expertise to plan or build a website.
• Brand conscious individuals, who want something more out of their site than an off the shelf template with a quick re-coloring job.
• Folks who know that the opportunity cost of relying upon a friend, neighbor, or second cousin for web work will far outweigh the lower “sticker price.”
• Team players who see the benefits of working side by side with other business people to solve problems together.

But above all, Webshop is for busy people. The sort of people who know that they’re needed at the helm of their business, and require assurance that any time the spend on another project (such as building a website), has been structured for the most efficient use possible.

Inside the Bowl

The Webshop is also a great opportunity the core mb/i team as the brisk pace ensures we will literally work side-by-side.

Marissa works with the participants to integrate appropriate lead generation strategies into the underlying structure of the site and then provide them with custom designs that will match any existing branding.

Zac takes those designs, rebuilds them in a content management system so that our participants can maintain their own sites without the need to learn HTML, and adds in any additional functionality necessary to meet your needs.

I then take the words, stories, and expertise of our participants, and turn it all into postable content so that there is no lag in filling the new site with copy.

And Michelle does what she does best: a little bit of everything to make sure the process goes smoothly.