Sep 29, 2011 by Aaron Rubman
A website is only useful if people see it.
The following six strategies are essential in any plan to boost the number of visitors reaching your site.
Gather External Links
This remains the #1 way to improve your search rankings, especially when the links come from trusted and popular sources.
Effective Title Tags
Limit yourself to 70 characters, and put the most relevant keywords near the front. If your brand is a household name, it should come first, otherwise put it at …
Sep 15, 2011 by Lindsay Gower
Soap box time. I’m anti-multitasking and I’m here to say why.
I have clients and colleagues who multi-task in an unproductive way: They make phone calls while concentrating on something else. (Often, they’re driving. Sometimes, they’re on their computers while also pretending to be on the phone with me.)
They think they’re being productive. They think they’re getting two things done at once. Let’s look at what they are actually communicating:
I’m not concentrating on the point of this phone call
These people lose track of the conversation. They struggle with simultaneous, competing thoughts, such as “Can I merge safely into traffic now?” and …
Sep 5, 2011 by Aaron Rubman
All this month the office has been abuzz with activity to bring back the Webshop, a collaborative website creation workshop for business people to work on their sites side by side with the MB/I team on-hand to guide the process and tackle the sticky technical problems. We’ve been doing our very best to address every obstacle we’ve ever encountered to producing a website, then we’re parceling that process out into manageable pieces so that everyday people can walk through the process with us.
Outside the Bowl
Webshop isn’t just about our process; it’s about people like you.
Sep 1, 2011 by Marissa Berger
It is widely understood that a content management system allows you to both edit the current content of your site and add new content using the provided templates. One advantage of a CMS that’s not that widely known is personalization. Instead of sending everyone to your homepage and hoping that they connect the dots properly, you can create custom “mini-sites” for each prospect, using hand-picked samples to show how you meet their particular needs. Using a CMS in this way evolves your website from an informational brochure to a …