One of the largest mental hurdles to maintaining a consistent business blog is coming up with a topic week after week.  It is easy to trap yourself with an artificial need for novelty instead of sticking to your strengths.  But if you’re really unsure of your ability to come up with relevant topics, the following strategies help.
1. Follow the News
Whether you listen to the radio while you commute or read an industry magazine on the weekends, make sure you keep abreast of current events.  The modern online reader is interested in relevant commentary.

Look for the stories that interest you as …

One of my favorite clothing stores had their big summer sale recently. They posted signs in their windows and throughout the store: End of Summer! Final Sale! 45% Off!  Lucky me, I found a snazzy orange top which I was 90% sure would look great with my floral print skirt.

10% of uncertainty didn’t worry me, because the store has a decent return policy. I’ve often taken a garment home, found that it did not work with my wardrobe, and then brought it back. In fact, the salespeople often suggest doing so.

But as the sales clerk rang up my purchase, I …

Over the past month we’ve been helping one of our clients launch their Facebook presence. This has given me time to reflect on you can develop a personal and respectful relationship even when you are acting as a company or organization.
Narrative Voice
Facebook is filled with people who want to connect with people, companies, and causes they care about. However, many are slipping in during the odd moment of freedom at work and don’t have time to waste.

It’s therefore a good idea to aim for something short, clever, and conversational. It’s fine to acknowledge your personal agency as …

A word of warning: If you produce blog posts regularly and without fail, this article is not for you.

This article offers approaches to writing, strategizing, using research, collaborating, and scheduling.

If you’re already on top of your blog, producing regular content on schedule and without impacting your other obligations, you will not gain anything from the suggestions it contains.
Where to Begin: Write First
Putting pen to paper is the most important part of any writing project. Without that crucial step, you will never generate any content.

First you must write.

Don’t worry about style.

Don’t worry about substance.

…