Unless you have an e-commerce website where the action you want your visitors to take (buy now) happens within the site itself, you have to work a little harder on adding legitimate calls to action to your site without going over the top with “click here” buttons.

The idea is to guide the visitor to an action on each page of your website without being pushy. Most of us just want people to call. We know we can take it from there. But you need more than your phone number on the …

Unless you’re selling products online, it can be hard to track how your website is doing. If the goal of your website is to bring in business, how do you track if it’s doing the job? As a web developer I ask that question a lot and to my surprise most people say their website is not doing much. When I hear this, I dig in more and it turns our there are no tracking mechanisms in place! So before you jump to the conclusion that your site is not pulling …

Last year Forrester Research found that webpages with videos were 52 times more likely to reach the front page of Google organically (without paying Google for the space) than those without.  It is therefore only natural that someone wanting to improve their web traffic will also be thinking of ways to integrate the video experience.
Thankfully, there are already a number of great articles on this topic:

• Tech Crunch article on how video improves search …
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Talking with a colleague the other day, I was startled to learn that he does not write down the project details when he takes on a new client project. No written contract.

Yikes.

“Spell it out” is my advice, and I guarantee it will save you time, money and headaches.

I have written Agreements with all my customers to spell out at the least what I will do for them, how long it will take, and what it will cost.

My Agreements evolve out of my proposal to the client. Having discussed the essentials with a client, I put together a proposal using my …