May 17, 2011 by Aaron Rubman
One of our clients recently approached us with an interesting problem. The email edition of their newsletter was too long. Readers who were interested in the side stories were giving up rather than reading or even scrolling past the lead story and subscribers who were interested in old articles would have to search issue by issue.
What the client needed was a website which would index and continue stories that began in their newsletter.
WordPress.com is one of most popular blogging sites in the United States, and with some custom programming, it’s open source counterpart becomes an excellent platform for an article-driven website. With just a touch of design magic, Marissa matched the clients WordPress theme to their Constant Contact email, creating a single, seamless experience for the reader.
The same easy-to-interpret content management system that makes WordPress popular among bloggers also makes it easy to schedule, update, and manage online articles.
Benefits of Email Integration
You can customize your layout in either WordPress or Constant Contact. With a talented designer at your disposal you can create a consistent image between the two that extends your brand into the digital realm.
WordPress can be quickly expanded to include Social Media crossovers, and Constant Contact has introduced one-click features that make it easy for readers to push your newsletter on LinkedIn, Facebook, and Twitter.
By splitting your content between Constant Contact and WordPress you can condense your emails down to headlines and teasers that show off your full range of offerings at a single glance.
Pre-schedule your WordPress articles to go live at the same time as your Constant Contact mailings to ensure maximum value for your subscribers.
By adding a search function to WordPress you ensure that your readers can find any article.
Two Way Communications
Allowing readers to publicly comment on your articles fosters a sense of community and actively engaging them in conversation is a great way to build loyalty.
A Single Experience
By merging WordPress and Constant Contact you can present your readers with a single unified experience from the inbox through the individual articles and on to every page of your online archive.
We’re always looking for examples of this sort of seamless transition. If you’ve encountered an email that melded naturally with the library of articles behind it, tell us about it. We’d love to share it!