We recently had the good fortune of welcoming Mike Coughlin of WhiteHat SEO to one of our team meetings.  Mike did a wonderful job of laying out the three main elements of any SEO (Search Engine Optimization) campaign.
1. Research Keywords
At the beginning you research keywords.  A good keyword needs to accurately describe your business.  It also needs to receive search traffic and if you’re going to invest effort in “claiming” a keyword, you need to know that it is possible to displace those websites that appear on the first page of web results.

You can start with just a …

I heard the clerk say “May I help the next guest?” as I stood in line at Joann’s last Sunday. I was fifth in line, so I had some time to ponder his word choice: Guest. Aren’t I a customer?

Today, in line for coffee, I heard the same question, “May I help the next guest?”

To that, I replied (silently), You can sell me a cup of coffee. But if you plan to have me pay for it, let’s not pretend I’m your guest.

If you are in business, especially if you have a retail establishment at which people purchase your product …