Aug 31, 2010 by Paula Pollock
We’ve all been to websites that offend our senses. It might be the copy, the color, too much flashing or that “something” you just can’t put your mouse on that sends you packing. In working with businesses in all industries and sizes the one common denominator is they all have a website. Unfortunately, not all of them are good and some are flat out annoying. Here are a few easy thought processes you can work through to help provide your visitors with a positive visit to your online office.
Be Clear About It’s Goal
I’m stupefied by the number of clients that …
Aug 27, 2010 by Aaron Rubman
Scott McCloud describes six elements of design in his visual textbook Understanding Comics.
- Two weeks ago I looked at idea and form, which sit at the core of the creative process.
- One week ago I examined idiom and structure, and what role they play in web design.
- Today we finish the journey by looking at craft and surface.
The craft is all the accumulated bits of knowledge and technique …
Aug 26, 2010 by Lindsay Gower
When I begin editing a client’s draft, I invariably find these two duos of confusion:
Since used to mean because
Like used to mean such as
Let’s look at each of these pairs of confusion.
Since or Because?
It’s been years since I’ve eaten s’mores!
- Because refers to consequence:
I avoid s’mores because of my marshmallow allergy.
Oh, yes, it does make a difference.
Look at these two nearly-identical sentences about Rafe’s love life. Changing just one word changes the sentence’s meaning.
Since he broke up with flaxen-haired Dominique, Rafe’s dated brunettes.
Aug 24, 2010 by Aaron Rubman
Nowadays information comes at us in a flood. Multiple TV stations run news 24-7, Twitter provides an unending stream of two line summaries of the universe, and no matter what topic interests you, there will never be a dearth of relevant blogs bringing out yet more stats and figures.
Sometimes it would be nice of somebody would just stop and take the time to take all this data that our ever expanding infosphere has made available, and turn it into something understandable.
Worry not: relief is in sight!
Designers and data analysts from around the web have been finding ways to fit …
Aug 24, 2010 by Lee Richter
What is Social Media?
Social Media is a vehicle to share information with a broad audience twenty-four hours a day, seven days a week. In addition to being any form of online publication or presence that allows users to engage in multi-directional conversations, it is a way to build relationships with the public. Online tools allow businesses to keep in touch with customers and easily update them on what’s new, whether it is products, services, events, an interesting insight or a new hire to the team. Basically, Social Media is the “wave of the now.”
What to know about Social Media
Social Media …
Aug 24, 2010 by Marissa Berger
Well, we finally made it to Facebook. Just like any other small business, we struggled with the decision of whether or not to have a presence in Facebook. It’s free to start; it’s simple to use… but the reality is that it’s an investment of internal resources, mostly time. But given the staggering statistics of how much Facebook is used, we decided to give it a shot. Here’s how we did it.
1. We decided on content
We took this as an opportunity to have a balance of work-related posts and fun/personal ones with the goal of showing the world who we …
Aug 20, 2010 by Aaron Rubman
Last week I wrote on idea and form. These two elements of design are often decided internally before you even begin the search for a designer, and they sit at the core of the creative process outlined in Scott McCloud’s visual textbook Understanding Comics.
However, once you bring a developer into the process, they’re going to want to get at the infrastructure of the design, and for this we’ll need to move onto the next two layers….
Aug 18, 2010 by Aaron Rubman
Lindsay Gower of Blue Ribbon Writing has been Marissa’s friend and ally since before I joined the company. She is kind, insightful, and passionate about the English language. It has been a pleasure working beside her on websites and blogs.
Thank you, Lindsay, I hope you enjoy these treasures we gathered for you from around the web.
Save the Words!
Aug 18, 2010 by Lindsay Gower
You take care to send email messages that are grammatically correct and well formatted. But did you know that what you send isn’t always what your recipient sees? In some cases, what you send can deliver a different impression than you intended.
Here’s a message I wrote up in my Gmail account and sent to myself (to three of my other email addresses). The photo I attached is of my collie, the smiling Archee McLeash.
My GMail-generated email landed in my Yahoo! email account with the photo up top. The whole email looked …
Aug 13, 2010 by Aaron Rubman
Recently Scott Stiefvater and I were discussing the principles behind the CMS driven model of website design that MB/I favors. In that conversation he mentioned the three levels of content and presentation (the core application, the modules, and the interface and display). This reminded me of the six elements of design presented in Scott McCloud’s visual textbook Understanding Comics.
From inception to presentation these layers are: the idea, the form, the idiom, the structure, the craft, and the surface. This week I’d like to look at the two …