Aaron -

I am the Executive Director for Development for the world’s largest YMCA Conference Center and we operate a $29 million dollar budget. Our rich 104-year history is something we treasure and work to improve the future for everyday. With over 250,000 guests staying at our two properties in Colorado, it is vital for us to turn those great guest experiences into valued members and future donors. Our online giving options have proven very successful and something our prospects have been very happy to embrace. After researching the options, we’ve learned to make the process extremely easy for the donor. When parents go online to register their children for our resident camp, they can simply check a box during the process to quickly donate. We have a “donate now” button throughout our giving pages of the website. This has also been a great alternative and efficient way for donors to designate their giving into multiple areas at their own convenience. We remind our membership and donors during every appeal and campaign that they always have the online option and they respond favorably. My advice to all fundraisers is spend the money to make the online option happen - do not wait! Today’s donors want immediate results, they’ve done their homework about the organizations they care about and by our offering them this avenue of philanthropy, we are able to keep their giving experience positive, timely and gratifying to their giving style.

- All the best!!

Jill M. Anderson, CFRE - Leading Philanthropy

“What would you attempt to do if you knew you would not fail?”

YMCA of the Rockies

www.ymcarockies.org

RESPONSIBILITY, RESPECT, HONESTY, CARING, FAITH