Apr 12, 2010 by Aaron Rubman
This week’s vein of online ore can be found at http://vimeo.com
Vimeo is a high definition, community driven video sharing site. While most video sharing sites limit the quality or length of the clips you upload, Vimeo allows the full 1280×720 resolution supported by HD TVs and monitors.
As with other video sharing sites, you can embed your favorite clips into your own website, indicate which films you like, and leave comments for the video creator and the other community members who like their work.
And speaking of community, Vimeo’s is highly collaborative, creative, and encouraging - with their …
Apr 8, 2010 by Aaron Rubman
Even in an online world increasingly influenced by social networking sites e-mail continues to play an integral part in marketing and promotion.
Like social networks, e-mail allows you to speak simultaneously and directly to clients, vendors, fans, or any other interested online parties, and unlike most social network presences, you get to define the avenue for direct feedback.
As with any marketing you want to generate interest in your company, strengthen your brand identity, and increase sales. In addition, e-mail communications, especially bulk e-mail communications are frequently viewed as invasive, so it is important that recipients want you to stay in touch …
Apr 7, 2010 by Lindsay Gower
In Part Two of my series on writing clear e-mail messages, we’ll consider good word choice.
I’m obsessed with words, I know. I’ve got Merriam-Webster’s homepage not just bookmarked, but on my bookmarks toolbar. Most of you are more relaxed than that, but using the right word correctly matters if you want your e-mails and other business writing to be (a) read all the way through and (b) understood.
So let’s look at a few words that confuse and how to use them correctly:
Literally and virtually are not superlatives
Virtually means nearly, almost, and for all practical purposes. …
Apr 5, 2010 by Aaron Rubman
This week’s vein of online ore can be found at www.mint.com
Mint.com is a free online accounting site that you can use to track your bank accounts, debit obligations, and investments; plan budgets; set goals; and receive alerts when there is suspicious or off-plan activity on your accounts.
Once you give Mint permission to monitor an account it will update your records automatically every time a change is made to the account, giving you real time graphs and charts showing you where your money is coming from and going to, and how close you are to meeting your …
Apr 2, 2010 by Scott Stiefvater
This is the third part of a 3-part blog series focusing on producing dynamite video footage for your website while getting the most bang for your buck.
In the second installment, I offered a number of tips for the production phase. In this installment, I address the post-production phase, i.e. editing. Remember, the tips I provide below are based on a conventional corporate-video formula intended to yield about 5 minutes of final, edited video footage. Remember, they are just guidelines and may not apply to every project.
Post Production
Keep Graphics Simple
Flying, flipping motion graphics, even from templates, take lots …
Apr 1, 2010 by Gunther
Good Morning,
Is this on?
Before I get going, let me introduce myself. I am Gunther, Feline Director of Operations here at Marissa Berger Interactive. Though this is my first post to the blog, I guarantee you that I have been part of the MB/I team longer than any of these… fish.
Anyway, I wanted to say a few words about employee productivity.
Stake Out Sunny Spots
Human employees should be busy petting cats, answering phones, designing websites, and testing products. They should not be lounging in the sun staring at passing butterflies or ripening fruit. As a productivity officer, you should always take these …
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