This week’s vein of online ore can be found at www.groupon.com

Groupon provides a service for vendors and customers alike, by making group discounts more accessible to the general public.  Every day Groupon offers a group discount in the form of a special coupon that only “activates” if enough people sign up to meet the requirements specified by the vendor.

For the consumer this means a chance at great discounts on wonderful services, a chance which improves when they tell their friends, but which comes with no risk if the offer falls through.

For the vendor, Groupon offers their services another way to “go viral,” and they are only required to honor the discounted price if they receive enough interest to make it worth their while.

Michelle Berger of Done By 5 tells us,

“I get a groupon in my e-mail every day.  I like it because right now it lets me do fun & nice things but still save money.  Groupon makes it possible to try new restaurants or go to interesting places at a really, really affordable group rate.”

Tell us what you think of Groupon!

Online Ore is an ongoing feature at The Gold Mine featuring tools and resources from around the web and wider world. If you know a site we should prospect please e-mail Aaron Rubman at Marissa Berger Interactive.