Some days I just can’t find things to write about - the day just seems meh.  And while I’d like to say the cause is grabbing a pair of horse’s blinders instead of my glasses, it’s just not true.

Thankfully there’s a website for just such occasions.

Mylifeisaverage.com

My Life is Average (which is conveniently abbreviated the same way as My Life is Awesome), is part of a not-insignificant trend of anonymous public micro-blogging sites.

And that right there is what I’ll talk about.

Most of this month I’ve been talking about blogs, specifically business blogs.  And there is good reason to do so, as they can serve a number of useful purposes.

• You can share valuable information about your industry.
• You can announce upcoming promotions and events.
• You can solicit feedback about programs and products.
• You can engage in transparent customer service.
• You can also do the opposite and control what feedback goes public.
• You can attract Google (and other search engines) to your ever-expanding body of content.

In short, you can extend your brand any number of ways (many of which have not yet been mentioned)

However, it is not the only way that the Internet is used.  Any many popular sites (like mylifeisaverage.com) are practically the antithesis of the traditional corporate blog.

Corporate blogs tend to restrict themselves to a handful of official authors.  MLIA allows anyone to contribute.

What the owner of MLIA loses in control he gains in volume.  By implementing a simple rating mechanism he is able to use crowdsourcing to help sort wheat from chaff.

Typically each entry in a corporate blog is long enough to qualify as a page in its own right.  MLIA focuses on short, easy to digest pieces that can be shared through Twitter, Facebook updates, or other short forms.

Corporate blogs are clearly identified.  Connecting the word to the brand is part of the point.  MLIA allows for anonymous posting so that contributors will feel safe contributing entertaining but potentially compromising content.

Each model takes advantage of different elements of the World Wide Web, and neither is inherently superior to the other.

Even working on a business blog it is worth considering what your objectives are, and whether or not you need to “break the rules” to accomplish them.