The Idea Mill

Dec 18, 2009 by Aaron Rubman

Some times I sit down to write these articles and nothing comes to me; no spark of genius nor pang of outrage.

But sometimes, when I’m sitting in this void of letters - images start to come into my mind.  Rube-Goldberg contraptions of creativity.  Literal idea mills.  I have yet to test any of these mental machines, but I thought it high time that a put them to page.

The Tzolk’in of Craft

The Tzolk’in consists of a pair of large interlocking gears, one with 13 tines, the other with 20.  It is one of two well-known Mayan calendars.  Each day the gears …

What the Internet of 2010 Will Look Like

Dec 14, 2009 by Aaron Rubman

The start of a new year is a time to think about the past, but also an opportunity to look to the future.  Such endeavors are never certain, but here are five of my predictions for the coming year.

Smart Phone Bandwidth will become more expensive.

As more and more consumers switch to smart phones, their carriers will run out of signal carrying capacity.  In order to pay for additional infrastructure and research, these companies will monetize bandwidth access.  While some consumers will still be able to pay for full speed connectivity, most will have to accept inferior connectivity.

With less bandwidth available, …

Designing for Action

Dec 9, 2009 by Aaron Rubman

Websites are tools, and the tools that endure are the tools that serve a purpose.  Shovels are good at making holes, cars are good at moving people from one place to another.  If you want people to use your website, it must serve a purpose.  However, it is not sufficient for the site to serve a purpose for you, it must serve a purpose for whomever you want to use it.

What Purpose Should Your Website Serve?
And Whom Does it Serve?

There are any number of purposes a website might serve, but let’s take a look at some of the more common …

Welcome to The Gold Mine

The Gold Mine is a blog developed by MB/I to assist site owners with the process of developing and maintaining a website. MB/I is a full-service web development company building websites since 2000.

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