There’s a reason why old sayings become old sayings: Their pithy truth.

The cobbler’s children have no shoes because the cobbler is just so darned busy stitching up shoes—for everyone else.

I’ve been busy writing web copy—for everyone else. I enjoy the work: With each customer, I met a new and interesting person and learn about a new and fascinating business. The earning a living part is very nice, too.

But I want even more work, and I’ve decided that updating my web site will be the best next step toward expansion. Making that decision wasn’t hard. Making it happen has been the chore. I am the cobbler. Paying customers take precedence. I’m serving them without carving out sufficient time to serve me.

Which is the right path? Of course, I need to be responsive to clients’ needs: They pay me. I like money. GMAC, PG&E and AT&T like my money, too. On the other hand, if I take care of my company’s business needs, I can reach more potential clients—and make more money. (Sure I love what I do, but I’m not going to deny that I’m in it for the profit.)

Baby Steps

I’ve done the important initial steps. I hired MB/I to create my site. Marissa and I signed the contract last summer. Marissa and Natalya have already finished the site design; it’s exactly what I wanted.

What’s needed to make this new, fun, enhanced and advanced web site happen? The web content! Yes, the ball is in my court.

Becoming my own customer

I’ll be blogging over the next few weeks about creating the content for my web site. Yes, I’m doing this to put pressure on my own self. But you might be interested in the process for determining what becomes content, how it gets phrased, and where it gets placed.

Stay tuned. I’ll keep you posted on how I’m crafting my own site , and you’ll be one of the first visitors to it when it’s done.