This week I continue my series on e-mail deliverability inspired by the Lyris Inc panel featuring Michael Kelly of Click Mail Marketing, Craig Spiezie of the Online Trust Alliance, and David Fowler of Lyris Technologies.

Giving Your Mailing List What They Want

The CAN-SPAM act legally defined SPAM as unsolicited bulk e-mail. However, the truth is that solicitation has very little to do with whether or not someone hits the dreaded SPAM button when viewing an e-mail. The real measure that most people will …

Play ball! I took an afternoon off last month, and spent the afternoon at the Oakland Coliseum watching the Oakland Athletics take on the Minnesota Twins.

The fun of going to the ballpark starts on the BART train, feeling a kinship with the other A’s fans on board. And, at the ballpark, there’s the ritual purchase of hotdogs, fries and soda. For this game, I indulged myself with pricey tickets; I got to sit three rows behind the visitors’ on-deck circle.

Being at the game is quite different that watching it on TV. The whole field was before me! …