For the past two months the Small Business Administration has been posting informational and advice videos to YouTube.  Last week they went a step further and formed an SBA Channel on the video sharing service.

The Delivering Success series, which form the bulk of the channel’s current content, offers tips on topics ranging from hiring, to marketing, to mission adaptability.

These videos on their own would be a sufficient reason to visit the SBA Chanel on YouTube, but there is another lesson that can be learned while there.

While on YouTube you may also look at the historical viewership data of each video.  Each video follows a similar pattern - slow gradual increases over the first couple of months followed by precipitous growth starting on August 26, when the SBA publicly unveiled their new channel.

The Small Business Administration views YouTube as an ideal vehicle for promoting their agenda and services.  By creating and collecting videos under their brand they intend to tap into the millions of people who visit the site.

In the future the SBA intends to use their channel to provide more in-depth information about their programs, including how independent business owners can take advantage of the Recovery Act loan programs, how to look for government contracting opportunities, and other counseling and training videos for small business management.

Interested in news and tips from the SBA?

View the SBA Channel on You Tube for yourself!

or

Read the current SBA press releases

Thinking of a video of your own?

The newest member of our team, Scott Stiefvater, has more than 10 years of video experience running from concept development through final distribution.   Feel free to e-mail him your corporate video inquiries.