Aug 18, 2009 by Scott Stiefvater
Flash, well known for its elegant moving images and animations, is the application of choice for creating beautiful websites. But many web developers have scrapped the idea of using Flash for business websites because text that is created in Flash is not always easy to recognize by search engines like Google. Search engine optimization has been, and continues to be, a priority for many businesses. So many web developers have gotten into the habit of settling for two alternatives: the less elegant look of a completely HTML site or a hybrid in which only some of the site elements, such as the navigation menus, are created in Flash.
Flash poses another challenge — those businesses that want to take advantage of the flexibility of a content management system for their site have been generally restricted to a site based in HTML. This is because content management systems are not typically designed to be compatible with a full Flash site.
Enter Troll Bridge Cellars. www.trollbridgecellars.com is, you guessed it, a gorgeous Flash site that not only has an easy-to-use Content Management System, but is also search engine friendly. For a boutique winery like Troll Bridge Cellars, having a beautiful website that reflects the elegance of its wines is a major priority. But equally as important is its ability to be found online through organic keyword search. And we can’t forget Troll Bridge’s need to regularly update the website content for its loyal fan base and returning customers.
So there you have it, the beauty of Flash, the findability of HTML, and the agility of a custom content management system. What more could you want in a website? To take advantage of this same amazing combination for your website, contact MB/I to discuss the possibilities.