Sound can be a touchy subject online.

Remember many people will have multiple web browsers open at once, or while playing music of their own, and that catchy jingle that is perfect for your site can cause your visitors no end of consternation while then are engaged in other activities.

Earache My Eye

It is very rare that you can guarantee that your audience will give your site their undivided attention. Any sound that starts up on its own will most likely be considered audio SPAM.

It is better “netiquette” to let visitors chose to turn your chosen soundtrack on. Pandora Radio is perfect for something like this.  You can give it a few songs, and it’ll create an entire, non-repetitive station for you.

The Band Plays On

Once your visitors are listening to your Pandora station, they can navigate away from your site and still hear music based on your picks.

You Can Tell Everybody That This Is Your Song

Better still, you get to name the Pandora radio station, so every time they look to see what music they’re listening to, they will see your message or brand.

American Woman

One caution about Pandora Radio – their license currently only extend to the United States, so if you expect to have international audiences, you should probably use a different musical service to let the sound out of the box.