Rich media is the result of combining text, still graphics, voiceover audio, background music, and video. These elements are combined to create dynamic motion that occurs over time or in direct response to user interaction.

Rich media is powerful because it engages the user and keeps him captivated more so than any other media. It draws users in and makes them part of the experience.

At MB/I, we use Flash—the industry-leading software for creating interactive experiences. We deliver presentations to audiences across platforms and devices. With Flash, we can add interactivity by customizing what each user sees and these same users can control how and when they see the content we present.

Flash has 2 components. First, there’s a front end. This is where we organize our text, static graphics, audio, and video clips along a timeline, typically synchronized to voiceover narration. This is where we create animations and make presentations visually appealing.

The true power of Flash comes from its second component: the back end. This is where we use programming to add interactivity and control to our presentations. We can add a simple menu for playback control, such as play, pause, back, next, and volume adjusters. Or we can add more complicated “if/then” logic to change the presentation as the user is interacting with it.

We are now teaming up with Blue Sky Video Production to create rich, interactive online media experiences for clients and employees.

When it comes to sales and marketing, our rich media presentations:
» increase your website’s impact by truly engaging its visitors.
» save you time and money by providing the upfront client education you require.
» improve customer satisfaction by showing how to use your products more effectively.

When it comes to training, our creative and interactive e-learning programs:
» bring the learning to the employee, regardless of location.
» allow for more successful, dynamic and motivating self-paced learning.
» insure consistent delivery of your branding values and information.

Do you want to put the rich in your media?

Call 925.969.9132 or email solutions@marissaberger.com to arrange a complimentary one-hour consultation.