Customizing your Constant Contact Newsletter/Email
May 19, 2009 by Marissa Berger
Even though there are many other vendors who offer similar services, Constant Contact has become the preferred one for blasting out emails and online newsletters (ezines). At MB/I, we use Constant Contact for our own blasts and for those of our clients.
It is easy to use, inexpensive, and it provides all the marketing information we need to know. Business owners can choose a template and have a message up and running in no time. Or, they can hire firms like ours to design a template that matches their own sites and marketing materials and to prepare each subsequent issue.
The second option can become relatively expensive. Clients now have to spend each month (or, however often they are sending emails out) on a professional’s design time.
No more!
We can now customize our clients’ emails and newsletters once and they can use them as they would any other Constant Contact template. No additional cost for each issue!
How does this work?
- You send us your URL and any other marketing materials you want us to be consistent with (in digital format)
- We design an email or newsletter template (or both) that matches your company’s identity
- Once approved, we turn our design into a Constant Constant template
- We train you over the web on how to use your template each time you want to send out a message
Now, there are some design limitations. We have to work within the Constant Contact guidelines. But we know how to work with them and around them to brand your messages for more impact.
What’s the cost?
This service starts at $1260. For this price, we:
- Gather and study your materials
- Design your template
- Make up to 2 rounds of revisions based on your template
- Turn the final design into a Constant Contact template
- Test our work
- Train you on how to use your template
Remember, this is a one-time fee only! You can send as many emails or newsletters as you want without incurring additional costs. You only keep paying your usual monthly fee to Constant Contact.
Are you interested? Call us at 925.969.9132 or email us at solutions@marissaberger.com
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Brilliant new service, Marissa!
Do you have any idea how often people contact me, asking for my advise about starting a newsletter?! (me!)
I think it’s because you created such a great template for my eNews: The Art of WellBeing. My brand is consistent from website to blog to eNews. (to me, to the services and products I offer…)
I hope you know how grateful I am to have you on my team!
For now on when a request comes for help with an ezine, I’ll be sending them to you.