At MB/I, we have partnered with Scott Stiefvater of Blue Sky Video Production to offer e-learning programs. Our approach involves three key areas: instructional design, user experience, and technology.

Instructional Design
We see learning for what it is – a complex process. Our e-learning programs are developed with the understanding that they are just one part of that process. Yet, we are intentional about every element of the learning programs we develop so that the learner is motivated to apply the information, concepts, skills and attitudes they learn. To this end, instructional design calls for a vast amount of creativity, but creativity that is bridled by practicality and grounded in a foundation of best practices.

Our e-learning programs…

• utilize language and other content elements that fit your specific target audience.
• state a clear purpose for the learning and express “what’s in it” for the learner.
• break the learning down into small, digestible bites.
• use assessments that provide feedback and allow learners to make adjustments.
• instigate interactivity and problem-solving.

User Experience
We see our experience in design aesthetics and interactivity as our means to achieve an engaging and immersive user experience. Whether we are developing a website, a multimedia presentation, or an e-learning program, the goal is for the end result to work well for its intended audience and for its intended purpose.

The design of our e-learning programs…

• focuses on the interactions between users and brands.
• strikes a balance between content, context, and audience.
• supports an intuitive workflow.
• increases the comprehensibility of the information presented.
• moves beyond usability to add credibility and value.

Technology
Our technical architects ensure we develop robust, scalable and maintainable solutions. We understand that although technology is critical, its real objective is to be a delivery vehicle that supports content and goals.

On the back-end, we…

• develop tools to support internal production.
• provide content management tools for clients.
• program the technical aspects of e-learning page templates.
• devise architecture and database schema runtime engines.
• implement bespoke integration with the client’s enterprise applications.
• create reporting tools that give a clear measure of progress.

Are you interested in an e-learning program, but don’t know how to start? Learn more about our process.