Messages for all
The savvy like the clever
Say it in haiku

Shorter than a sonnet, more elegant than a limerick, the haiku has become a very popular for of online poetry.  And several Social Media sites have sprouted groups dedicated to creating such poems.  Sometimes even going so far as to hold discussions and debates within the style.

The haiku itself is Japanese in origin.  A typical poem had a floral or seasonal theme, started with a three character line, continued with a five character line, and ended with another three character line.

The modern western version is a bit more free form, and anything can be used as the subject matter - even your brand message.  Since we do not have the same complex character writing system as the Japanese, the standard conversion into English is a line of five syllables, a line of seven syllables, and another line of five syllables (in that order).

Because the end result is so short, it can be posted to Twitter, used as a status message in Facebook, or added to a site ticker without major problems.

Each site has its own conventions.  In Facebook, one usually joins a haiku appreciation group, and anyone who takes part will see the relevant status messages of the other participants.  In Twitter, the convention is to write #haiku somewhere in the tweet, in order to make the poem easier to find.  Look for yourself, more often than not #haiku shows up in Twitter as one of the site’s “neat queries.”

And, if you really want to have fun, you can pick out a common three letter acronym (sometimes abbreviated to “TLA”), and craft your poetic message into an acrostic about the chosen acronym as well as a haiku (thereby opening up even more online poetry groups to your penetration)

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