Mar 5, 2009 by Marissa Berger
The first thing that needs to be done is research. You should use Google or WordTracker to find out which key phrases people are searching for that relate to your business. Make a list of those and write about them. Since blog postings are short (200-400 words), you can write several postings for a single topic.
So you have your list… but how do you get inspired? Per these key phrases, think of:
- Frequently asked questions. What you already answer time and time again is perfect material.
- Client meetings. A lot of interesting material comes from client meetings. Since each client is different, you get a different take on the same issue. Just make sure you don’t include any confidential information.
- Networking events. What are your colleagues talking about and what do they ask you about your business? Our peers have a different perspective too.
- Vendors. The vendors you work with maybe great sources of information and they would appreciate the extra traffic if you mention their names and websites.
- Internal team. Open up your blog to your team. Again, each person has a different take on the same topics. Sharing different perspectives can be exactly what your visitors are looking for.
- Partners/Associates. Your blog should include material related to what you do; not only about your own products/services. Contributing writers provide refreshing material to your visitors. Just have some guidelines or approve their writing before you post it.
- Industry. Offer your opinion on what’s going on in your industry. As long as you stay professional, you can disagree with anything or anyone.
- Behind the scenes. Without giving away your secrets and what makes you unique and better than the competition, you can talk about what it takes to do what you do.
- Your clients. Get permission to write about what you have done for your clients and how they have benefited from working with you. Case studies can explain what you offer even better than a description of your product or service. Write about the challenge and how you solved the problem.
- What’s new. Again, without giving away your secrets, write about your plans are as a company. Your blog can be a great testing ground to see what people really want.