Writing for the web is very different from writing for print. At MB/I we include at least a “content polish” by our professional writer on every proposal. We take the client’s draft and work on making the following adjustments.

Consistency
It’s important that all pages of a website read like they are coming from the same voice. On large websites, different sections and pages are typically assigned to different writers. If an effort to keep the content consistent is not made, the site can end up feeling disjointed to the end user. If the site is too large to have one person …

What makes visitors prefer one online store over another? Its simplicity and ease of use. A lot of planning goes on behind the scenes to make a checkout process user-friendly and inviting. Such planning starts with answering key questions about usage and management requirements.

How will you organize your products?
Organizing your products into categories is key. You should consider having products show up in several categories. For example, a book can show up under “fiction”, “mystery”, “bestsellers”, “gifts”, and even “books under $20″. The key is to put yourself in the shoes …

Many clients come to us having had a bad experience when trying to develop their site. When trying to choose the right web developer for your website, make sure you do your homework.

Hire professionals.
Yes, it’s true that sometimes friends or family members can create a simple website, or even a complicated one. But when it comes to your business, hire professionals. Your friends and family have the best intentions, but do they know the tricks, trends, usability guidelines, browser compatibility fixes, or search engine friendly rules needed to develop an effective website (just to name a few)? And, even if …