Feb 13, 2009 by Marissa Berger
The use of Flash is not limited to cute little animations on web pages. Flash is a very powerful software that allows for intelligent and useful interactivity. And when Flash integrated video, it increased the possibilities even more.
Here’s how we have used Flash at MB/I:
- Sales presentations
- Product demos
- Software wizards
- Interactive educational pieces
- “Build your own” scenarios
- Training presentations
- Multi-level portfolios
- Advertising banners
- Tradeshow loops
- Animated cartoon strips
- and of course, animations for websites!
Flash can support deep layers of logic. One of calculators we built was an interactive ROI calculator. The formulas and logic involved in developing took up about 100 8.5″ X 11″ printed pages. One of the longest presentations we developed was an hour-long high-end presentation, with text, audio, still images, animation and video, that was shown to visitors from all over the world in a dedicated training room.
What can YOU do with multimedia?
It’s OK if nothing comes to mind… that’s a job for your marketing consultant or your web developer, or your multimedia guru. Focus on what your message, audience, and business goals are and these professionals will see if multimedia is right for you.