I talked about what a content management system (CMS) is in an earlier post. I’d like to follow that with some key reasons why you should implement one on your site.

The obvious answer is so you can update and maintain your website without the need of a technical expert. The less obvious reason is that it actually helps you increase the revenue-generating power of your website.

A visitor to your website needs to feel comfortable completing a transaction on your website. That transaction can be an actual sale or a simple phone call. Below are some key motivating factors visitors consider before completing this transaction and the role that the CMS plays.

A) There’s credibility
If your goal is to get visitors to subscribe to your newsletter, do you think they will if the last issue posted on your archive is a year old?

If your goal is to have visitors register for your seminars, do you think they will if your calendar of events shows the past month as its first page… or if the description for your best selling seminar talks about what you accomplished 2 years ago?

If your goal is to have visitors call you for more information, do you think they will if your site says “last updated on 2007” or “copyright 2002”?

What would you do if you were that visitor?

The best way to be credible online is to show that you are still in business and that you take your website seriously. To do that you need to show fresh and up-to-date content on your site.