Welcome to our blog. We are MB/I, Marissa Berger Interactive, Inc. MB/I is a full service web development company. We’ve been developing websites as a company since January of 2000. Our goal is to use leading-edge technology to solve our clients’ online needs. We do that by offering creative, but practical solutions.

We help our clients in the following areas:

• Planning and strategy: we study our client’s business, market, and competition to come up with a strategy for the web site.
• Design: we provide custom web design that either establishes our client’s business identity or supports an existing identity.
• Programming: we do the back-end coding to turn the site into a functional tool.
• Maintenance: we support our clients over the long-term as their sites evolve.

What makes us different from other web developers is our business-oriented approach. We believe that the purpose of every website must be to achieve a specific organizational objective.

Some common objectives are:

• Increase sales
• Generate leads
• Reduce support costs
• Foster loyalty among customers
• Streamline processes with partners

Once the objective has been defined, we use a combination of business knowledge, marketing savvy, and technical expertise to achieve it.

The purpose of this blog is to help business owners—those who already have a website and those who are considering a website for the first time. We plan to offer all sorts of tips, tricks, and resources in non-techie terms. We want to share our knowledge and experience, hoping that we can make the web development process a little bit easier from the business owner’s perspective.

Our vision, who we are and are our process are explained in detail on our main website.