Jan 30, 2009 by Marissa Berger
Developing a new website is a big project, both for the site owner and for the web developer. When planned well, it goes smoothly and becomes an enjoyable experience. The site owner gets new insight about the web or even his or her business, and the web developer gets challenged to provide a new set of solutions.
Here are 10 key questions to jump-start the planning process.
1. What is the basic goal for this website?
Does it need to generate leads? Increase sales? Support existing customers? Support partners? Reduce costs? Different goals lead to different solutions. The more specific this answer is, …
Jan 29, 2009 by Marissa Berger
So, you have decided to invest on a content management system for your site. Which one should you use? Here are 10 key features a good CMS should have.
A) Supports custom design
When considering a content management system, make sure that you are not forced into using a particular design template. There are several inexpensive CMS solutions. The catch is that you have to choose one of their design templates and look like everyone else. Your website should have its own unique look. You want a system that can be implemented on any design.
B) No knowledge of code required
Jan 28, 2009 by Marissa Berger
I talked about what a content management system (CMS) is in an earlier post. I’d like to follow that with some key reasons why you should implement one on your site.
The obvious answer is so you can update and maintain your website without the need of a technical expert. The less obvious reason is that it actually helps you increase the revenue-generating power of your website.
A visitor to your website needs to feel comfortable completing a transaction on your website. That transaction can be an actual sale or a simple phone call. Below are some key motivating factors visitors …
Jan 25, 2009 by Marissa Berger
Welcome to our blog. We are MB/I, Marissa Berger Interactive, Inc. MB/I is a full service web development company. We’ve been developing websites as a company since January of 2000. Our goal is to use leading-edge technology to solve our clients’ online needs. We do that by offering creative, but practical solutions.
We help our clients in the following areas:
- Planning and strategy: we study our client’s business, market, and competition to come up with a strategy for the web site.
- Design: we provide custom web design that either establishes our client’s business identity or supports an existing identity.
- Programming: we do the back-end …
Jan 25, 2009 by Marissa Berger
You launched your site, got some traffic, and maybe even some business. But is your site all that it can be? There are several good analytics solutions (like Google Analytics) that give you all of the information you may ever want about who is visiting your website, what other sites those visitors are coming from, which pages are browsed the most, and even which pages visitors leave from.
You basically get the “what”, but you don’t get the “why”.
- Why do visitors leave the site without clicking on any of the navigation links?
- Why do visitors add items to their carts but don’t …